have just announced the results of recent market research which was conducted by Irish company, ‘Behaviour and Attitudes’.

Amongst other things, the survey results show that people value their gadgets more than their health. When asked what insurance policies they would like to hold if available at an acceptable price, 33% of people said gadget insurance, whereas only 31% of people said they would hold a health insurance policy.

Gadgets that people said they would insure, at the right price, include mobile phones or smart phones, laptops, camcorders and hair straighteners.

The top gadget on the list was a mobile phone or smart phone with 42% of people saying they would insure this item. Next in was a laptop or notebook with 37% of people saying they would insure this and 24% of people saying they would insure their digital camera or camcorder. Surprisingly, only 9% of people said they would insure an Ipad or similar tablet

Cost is a major factor when looking at various phone or gadget insurance options. Currently mobile phone providers charge from €9.99 per month (Vodafone and E Mobile) up to €13.75 (Carphone Warehouse) for iPhone cover. This works out as approximately €120 per year, so in comparison with the basic cover from there are great savings to be made.

To buy online click on or call 0818 286456.

For further information contact :
Ciaran Mulligan or Maeve Slamon, Blue Insurances, Tel: 087 8222233 / 0818 484 484 or
Email :

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