The eircom Home Sentiment Survey

The third eircom Home Sentiment Survey was released earlier this month and provides a unique insight and understanding into the usage and impact of technology on everyday life in ireland. Commissioned by eircom, Ireland’s largest telecommunications provider, the survey is conducted by Behaviour & Attitudes and is conducted among 1,000 Irish households. This survey aims to record the social changes experienced in Ireland, as a result of technology.

Amongst the  findings from the latest eircom Home Sentiment Survey (eHSS), is an increased reliance on technology. We now rely on apps to assist us in our everyday lives.

The top apps most addicted to were found be the following:Addicted to Apps

 

Households across Ireland are going through a significant digital transformation, with increased usage of smartphones, Kindles and iPads. According to the B&A Home Sentiment Survey 2013, technology is also a source of added security in Irish homes with 46% of respondents claiming to sleep better with a mobile phone next to their bed, compared to 21% who cite an alarm as giving them a better sleep at night.slide-5-638

 

According to the survey 51% of women claim to feel safer by having a mobile phone next to them at night, compared to 40% of men.slide-10-638slide-6-638

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