Fashion Meets Gadget And It’s Going To Be Big!
Technology is constantly evolving as we all know. What many people have presumed that to mean is that new gadgets and tech will pop up out of completely new ideas. What the development of wearable technology has shown us is that the newest of technological breakthroughs can happen with things that we’ve always had. Wearable technology is one of those ever present things that have slipped many people’s minds.
What Is Wearable Technology?
Simply put, it’s any tech you can wear (Surprisingly). Watches, Bluetooth headsets, pedometers etc. Anything that you can attach to your body and does not require the constant use of your hands qualifies as it.
But what does that mean for the future?
With the development of Google Glasses and more recently the Apple iWatch, wearable tech has come under the spotlight and is set to be the big development in 2015 and the future. The significant explosion of it in the health and fitness industry due to exercise tracking, heart monitor etc. has peaked interest in where it can be developed further.
But What Are These New Wearable Tech Trends Set For 2015 And Beyond?
PricewaterhouseCoopers (PwC) has produced its own survey results. In The Wearable Future report of 1,000 US consumers. The survey’s results told us:
- Improved safety: Ninety percent of consumers expressed that the ability for parents to keep children safe via wearable technology is important.
- Healthier living: More than 80 percent of consumers listed eating healthier, exercising smarter and accessing more convenient medical care as important benefits of wearable technology.
- Simplicity & ease of use: Eighty-three of respondents cited simplification and improved ease of technology as a key benefit of wearable technology.
As for the industries affected. There is a specific desire for more integration in entertainment & retail..
- Seventy-three percent of survey respondents expect wearable technology to make media and entertainment more immersive and fun.
- As social media becomes more fundamental to the way we receive information and interact with others, consumers want wearable technology to offer anytime/anywhere access to their favorite networks. This is especially true among the younger generation, who were three times as likely as the general population to list real-time social media updates as an important benefit of wearables.
- Wearable technology is poised to offer a host of new platforms and devices to make gaming more visually and physically engaging than ever before. Sixty-four percent of consumers ages 18 to 24 say they would be motivated by this.
- Additionally, wearables open up more advertising inventory – blank canvases for highly targeted message placements, especially in the form of content with greater relevancy and context to the user. But wearable devices won’t just create more ad inventory and unleash more publishing subscription revenue – they’ll provide a meaningful opportunity to drive product sales and eCommerce.
- After dietary, exercise and medical information, an enhanced retail experience was at the top of the list of information those surveyed would like wearable tech to provide them. Fifty-one percent of people surveyed said this would be information they’d like to know.
- Seventy-two percent of people surveyed said it was very important for wearable technology to improve customer service. This was especially true among time-pressed parents, 76 percent of whom wanted wearable tech to make shopping a more pleasant, efficient experience.
- Consumers desire wearable technology in the retail space to reward them for being faithful customers. Such as app features.
- In-store merchandising and promotional spending by brands is a key source of funding for retailers. With wearable tech, the tremendous potential for synergies will increasingly expand into specific advertising to cater to the wearers wants and needs
So it looks like were about to have alot of free hands if this trend takes off well. Who knows you might find GadgetInsurance.ie insuring the latest in wearable technology someday. But for now check out our great policies on laptops/phones/tablets.